Copywriting, blogging and journalism for cities
Hi, I’m Laura!
I am here to write any city-related texts you might need! I actually grew up in a small village. Maybe that is what first made me be interested in cities. I studied Political Science with a focus on international relations and development cooperation, before I went into urban planning and urban development.
On the side, I have been a copywriter for seven years, working on topics as diverse as travel, real estate, product descriptions and blog entries. As a blogger, I run my own niche blog on participatory urban planning: parCitypatory.org.
In order to bring all these loose ends together, I decided to offer my services as a writer on cities. Whether you want to update your city’s website, need an attractive description for a city trip agency or want an in-depth analysis of urban development in a specific country or area, I am there for you! I love writing journalistic and creative pieces but am also an expert of SEO and marketing.
A few facts about me
I will work for you in English or German, and you can even try my Spanish!
My favourite book?
“The Guernsey Literary and Potatoe Peel Pie Society” by Mary Ann Shaffer and Annie Barrows
I am currently located in Mexico City (7 hours later than in Germany), but will respond to your e-mails quickly!
My favourite quote?
“Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.” by Jane Jacobs
Yes, I am one of “those people”: a digital nomad. Nevertheless, I like to have an office and a home base.
My favourite city?
Vancouver is ranking high in terms of liveability, but I also love London, Mumbai (in terms of interesting-ness) and Galway (for being cute!).
What I offer
As long as it is about cities! I also like writing about sustainability, the environment, climate change and healthy food choices. My clients include travel magazines, city blogs, newspapers, city websites and governments. Here are some articles ideas that could be on your website soon:
Why Mexico City is Telling Its Citizens to Smile
How Digital Nomads Are Changing Cities Like Berlin
5 Reasons to Travel to Guatemala City After All
Beautiful European Cities That Are Still Under the Radar
How is Sustainable Development Goal 11 Being Implemented in Your City?
I love getting creative and telling stories. Explaining complex issues to readers who know little about the topic is one of my fortes.
As a reliable person, I always deliver before deadline and am happy to regularly contribute to your blog. I also have some knowledge of WordPress and basic HTML so I can also support you with scheduling and publishing.
SEO and City Marketing
More clients for you! You are looking to attract more tourists to your city? Then you need better content on your website as a first step! I can help you to present your city from its best and most interesting side! All you need to do is provide the photos.
I organise participatory workshops and exercises in your city, and will write about them, too!
Kind words from clients
“Laura has been very helpful in updating our website, giving us SEO tips and making our company look more attractive to potential clients.”
Peter, Aztec Explorers
These are the cities I have been to and feel most comfortable writing about. I have spent the most time in Berlin, Manchester, Mexico City, New Delhi and Addis Ababa. However, I am always excited to discover new cities – invite me to yours or show me your city digitally and I will put it in words!
My professional timeline
Currently I am combining my two passions: writing and cities. I focus on urban journalism and writing “urban copy”.
2019-2020: UN / SDSN Pathways Fellow
The past years
From 2018 to 2019, I was the project manager for cdmXberlin – a city partnership project between Berlin and Mexico City
In 2017, I completed my M.Sc. Global Urban Development and Planning degree in Manchester, UK
In 2016, I founded parCitypatory and have been blogging on the platform since.
In 2016, I attended the Urban Journalism Academy at HABITAT III in Quito, Ecuador
2012 – today: copywriter and texter for companies such as FTI Travel, ImmoScout24,…
2015: volunteer work for Khata in New Delhi, India
2014-2015: volunteer work for PROJECT-E in Addis Ababa, Ethiopia
2014: Introduction to Journalism, online course at the University of Strathclyde, Glasgow, Scotland
2011-2014: B.A. Political Science at Free University Berlin and student assistant for the Environmental Policy Research Centre in Berlin, Germany
Work with me!
Your city needs some texts, articles or marketing? Contact me at firstname.lastname@example.org and I will send you my offer! Costs depend on the amount of research necessary and the kind of article. Please understand that I will add 7% German taxes (Mehrwertsteuer) to my services. I look forward to hearing from you!